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∞ posted 11 months ago in ibm contains 3 notes

Nice research done by IBM comparing global consumer expectations of social media contrasted those with the reasons executives believed consumers followed them on social sites.  Consumers want... To buy To get discounts To get reviews and information Companies believe consumers want…. To learn about new products To submit comments To feel connected to the brand ibmsocialmedia (by ed100)

Nice research done by IBM comparing global consumer expectations of social media contrasted those with the reasons executives believed consumers followed them on social sites. 

Consumers want...

  • To buy
  • To get discounts
  • To get reviews and information


Companies believe consumers want….

  • To learn about new products
  • To submit comments
  • To feel connected to the brand

ibmsocialmedia (by ed100)

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