A Link to Influential Marketing Blog: 8 Interesting Facts About Sweden And Social Media
The country has a high degree of nationalized services, which citizens of Sweden pay handsomely for with a tax rate that hovers between 50% and 70% - but for this amount everything from healthcare to long maternity leaves are covered. Coupled with a relatively isolated location in relation to Europe, beautiful geography and a national obsession with the environment, it is no surprise that the country routinely ranks at the top of the list for global quality of life surveys.
A Link to Jockipedia: A Social Media Database of Pro Athletes (via Mashable)
Jockipedia, which just launched, claims it is “the definitive source for Athletes First-Person Communication.” Immediately, it comes across as different than a normal wiki. It profiles 3000+ athletes in a variety of sports. Users contribute not only information like biographical information, their team, and their key stats, but places a strong emphasis on their social media presence.
A Link to blog-rank search tool (via Invesp Consulting)
blogRank collects data on thousands of your favorite blogs, evaluates them against common metrics and then ranks them using a unique formula.
A Link to Is Blogging Evolving Into Life Streams? (via Jeremiah Owyang)
“It seems as if blogging is becoming old hat, or at least evolving into something smaller, faster, and more portable. I’m with Louis Gray, I’m not going to give up my blog, instead, I think of it as the hub of content, and the rest of the information I aggregate (notice the Twitter bar up top and the Friendfeed integration below). To me, joining the conversation is certainly important, but it doesn’t mean the hub (or corporate website) goes away.”
A Link to Social Media Is Increasingly Important Tool in Keeping Employees Engaged (via Talent Management)
Among the findings:
Almost four-fifths (79 percent) of the respondents reported they use social media frequently to engage employees and foster productivity, outranking even e-mail (75 percent). Company blogs are the most popular social media tool currently in use (47 percent), with discussion boards ranking the highest for future planned use (33 percent).
A Link to Pitney Bowes branded community reduces customer support costs (via ZDNet.com)
During the 2007 postal rate change Pitney Bowes, which provides postal equipment and services to businesses, received more than 415K support phone calls on the rate change alone, all in under a month. This was in addition to the company’s usual flow of customer calls, so its support teams were moving fast and furious. In 2008, the $6.3 billion company decided to do things a little different. Pitney Bowes implemented an online community, provided by Lithium Technologies, to proactively provide answers to presumed frequently asked questions about the latest rate change — and also empower users to help each other.
A Link to Xerox embarks on social media monitoring program (via Search CRM)
Interesting article on Xerox (former client) and their social media monitoring program.
A Video
Twitter and the Death of Rock Criticism. Awesome video recorded at the #140Conference in NYC (via hypebot)
A Quote
The bar, backyard BBQ & the office :: MySpace, Facebook, LinkedIn. (according to LinkedIn)Source: IBM’s Social Media Summit (#smm09)
