January 2008
17 posts
Target to reconsider no-blogs communications... →
Last week, Target denied a parent blogger’s request for comment on some of its more controversial billboards, citing the company’s offiicial policy on not engaging the blogosphere. Big mistake. In the above link, the same executive today acknowledges the policy needs an overhaul. This is a case study in the making…
Free Webinar on Enterprise Social Media... →
Dow Jones and IABC are hosting a free webinar on social media with Jeremiah Owyang, Senior Analyst at Forrester Research and Glenn Fannick, Product Development Manager at Dow Jones. Topics include “how social media is being deployed throughout the enterprise and how listening to the conversation can help you identify your audience and their drivers while seizing opportunities and mitigating...
How to talk to the press (via fortuitous) →
Matt’s reflection on his experiences with different types of reporters is a must read for any PR professionals or executives who deal with the media on a regular basis. There’s a lot of great info in here.
Examples of Twitter Providing Business Benefit... →
Paull Young shares some thoughts on how the microblogging platform Twitter has helped him to build new relationships for his clients, raise awareness about their products, recruit for projects and more. Definitley worth a read if you’re trying to find the business applications for this social media tool.
How to Sneak Social Media into the Enterprise ... →
This is a fine read on how easy it is (and productive!) to incorporate social media tools in to the enterprise. In this case, Zoho.
42 Top Social Media Tips And Tools (via Fleet... →
Don't Call Them Readers (via ClickZ) →
Talk about disruption! Magazines acknowledge a deeper level of audience engagement: readers are now users…
Are You Wasting Your Time on Social Networks? (via... →
Chris Brogan has a thought provoking article on the different ways people employ social networking professionally. I think he hits on some salient points about how social networking can be useful, but how it can also be a gigantic time suck. The biggest takeaway: “…measure and consider and track and refine your methods. Don’t feel that because you’ve heard that you should be on...
Social Media for Your Career (via Chris Brogan) →
I really enjoy reading Chris Brogan’s thoughtful posts on social media and community building. This is an interesting analysis of how you can best leverage social media tools and networks for your career.
“Web software makes sexy headlines, enterprise software makes bottom lines”
– Don Dodge
GMnext: A preview of corporate communications in... →
Shel Holtz on GM’s next foray in to social media…this could be the beginning of something big, indeed.
What to look for in social media in 2008 →
After the mixed bag of social media triumphs and hiccups last year, here are some positive things to watch out for in the new year, according to Angelo Fernando.
NPR : Blogging Becomes More Mobile →
New “microblogging” tools give people the ability to post short blogs — just a sentence long. A new generation of tools lets users publish audio and video blogs simply by using their cell phones, which means people can blog from almost anywhere and at any time.
Social Networks in 2008
If 2007 was the year of establishing social networks, perhaps 2008 will be the year when people start actually adding value to their existing web of relationships instead of just adding friends to an ever growing list of “connections.”