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INFORGRAPHIC: Sports and Social Media (via Mediabistro)

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Inside the mind of a community manager.

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Nice research done by IBM comparing global consumer expectations of social media contrasted those with the reasons executives believed consumers followed them on social sites. 

Consumers want...

  • To buy
  • To get discounts
  • To get reviews and information


Companies believe consumers want….

  • To learn about new products
  • To submit comments
  • To feel connected to the brand

ibmsocialmedia (by ed100)