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New media contact with companies and brands fosters goodwill in a majority of users, with at least seven in 10 respondents reporting positive impressions, stronger connections and a greater willingness to engage with the company.
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Social networks that are currently free, such as Twitter and Facebook, will be able to create new revenue streams by targeting premium content at portions of their user bases that are willing to pay for such services. At the same time, services that operate on some form of paid model should be able to continue charging as long as they keep delivering value.
Paid Social Network Opportunities—Alive and Well - eMarketer
A Link to Online Database of Social Media Policies
A great list of Social Media Policies from a variety of organizations.
A Link to Social Media Rules of Engagement Channels
From Charlene Li’s presentation at Cisco
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When it comes to social media, it is easy to be dazzled by big numbers and strong opinions. But often what is really needed isn’t a comprehensive strategy with metrics and targets, but a charming and intelligent human personality.
A Link to Statistics Show Social Media Is Bigger Than You Think (via Socialnomics – Social Media Blog)
Some incredible stats on social media, including: - By 2010 Gen Y will outnumber Baby Boomersâ¦.96% of them have joined a social network - Social Media has overtaken porn as the #1 activity on the…
A Link to The Top 10 Social Media Questions Ad Agency Clients are Asking (via FUEL LINES)
Marketers are mostly new to social media. A significant 88% of marketers surveyed are using social media to market their businesses. BUT 72% have only been doing so for a few months or less. Ad…
